Just about everyone is hearing about the new Marketing Buzz Word for business owners – SOCIAL MEDIA! Fully understanding just what Social Media is can be quite challenging for business owners in that most people still look at Social Media as something for young people and college kids to play around and share thoughts, pictures and more…
However, Social Media for businesses is quite different from the above views and statement.
To better understand Social Media, break down the phrase into two sections:
Media is defined as a ONE WAY tool or instrument of direct communication to get a message or idea out to the masses.
Social – in this business context – can be defined as a Form of TWO (2) WAY COMMUNICATION in a non intimate setting or interaction.
Social Media does not only give information – but Social Media for businesses also interacts and requests direct communication from all parties.
So, why should a business use Social Media as a form of marketing – and JUMP ON the Social Media Bandwagon?