Instagram is becoming a major social media marketing player, and major brands are noticing and starting to engage using the Instagram platform. Now is the time for you to start exposing, engaging and acquiring new leads and customers using the social media power of Instagram.
If you’re posting regularly to an Instagram account with beautiful images and you still aren’t seeing growth, then you may indeed be very frustrated. Thought will start to creep in that perhaps Instagram just isn’t right for you or your online business strategies…
Or, maybe you are thinking that perhaps you’re doing something wrong with trying to grow your business through Instagram.
Unfortunately, the fact of the matter is that organic growth on Instagram takes time. With that said though, here are five tips that can make a big difference and ensure you grow that bit more quickly.
To help you get started the right way – here are 5 tips to organically grow your Instagram account towards helping market your business, services, and products:
Optimize Your Account
All of the largest and most compelling Instagram Accounts all have the following optimizations in place: a biography that is super compelling; a profile picture that captivates the viewers, and they have a relevant website linked to the account. This is one of the first things your audience sees and remembers about your Instagram account.
Use Portrait Orientation
Taking photos with a portrait orientation is generally considered the best practice in Instagram marketing. If not, then you should at least choose square images. This way, your image will stay on the page longer while the users are vertically scrolling, meaning more engagement and hopefully more likes.
Post At The Right Time
Posting at the right time of day has been shown to be hugely important when it comes to your Instagram success. This way, you maximize the number of people who are awake and who are using the app. Research suggests that posting some time between 10am and 3pm on a weekday will net you the best results. BUT this doesn’t account for global time differences. If you’re aiming for a global audience, then posting at 6pm GMT might just be the smarter strategy.
How frequently? in the best case scenario, you should be posting 2-3 times per day. This will ensure that there is a steady flow of content on your site and that it doesn’t seem as though the page has been abandoned. What’s more though, is that posting this regularly will mean almost all of your viewers will see at least one image from you per day.
Hashtags make a big difference on Instagram, so make sure you use them often and use them well. One of the most important tips is to use as many as possible (30) in order to maximize your chances of a big hit. Find the sweet spot in terms of popularity too – 30,000 is a good number of posts to see. Find the most popular hashtags in your respective industry from industry influencers.
Personalize Your Account's Look and Feel
Many accounts are all over the place, with every image they post looking completely different and the end result being a page that has no consistency. Making sure the majority of your images have a consistent look – even picking the same filter for every photo – can prevent this issue and help people to better understand what you’re about and whether they should follow.
Get Shoutouts From Relevant Industry Leaders
Research and contact industry leaders and see if they will post a relevant shoutout for you – and what, if any cost it will be. Make sure you track all of your contacts and results to be consistent and not viewed as a pest for the contacts that decline.
Therefore, just following the above tips will help you get started on the right path to your success using Instagram for your marketing needs. Take the time now to review again the above quick start tips we outlined and start engaging your base using the amazing and viral power of Instagram.