The initial step for all clients is establishing exactly where they are in marketing their content, both online and offline. We need to see what has been done and worked, and what did not have much, if any success.
An extensive marketing analysis is completed and any opportunities are laid out for the client.
Using the latest tech tools, we create graphics, icons and text that fir the client’s color schemes and website flow. All content is optimized for internet use with a focus on speed and quality. This includes videos and graphics we create.
All content has the goal of acquiring customers that can be consistently Engaged with to build trust and loyalty.
This step involves the actual publish of the created content with the goal of Exposing your brand to multiple channels at the same time. This involves the use of Blog posts, Social Media, Webinars, videos, and other marketing avenues.
All content is published in ways that actively drives traffic to the client’s website (or door front). This includes optimized “Call-To-Action” buttons and links that are NOT spammy.
The whole idea of Content Marketing is to drive people to your main website or door front. Once they do land on your website or business, the content they now see is optimized to either getting a new customer or lead.
Customer Acquisition won’t happen if you DO NOT actually ASK them for what you want. Our strategies involve placing such call-to-actions in pivotal areas that leads will see and act upon.
Once the optimized content has effectively driven traffic, leads and customers, this step involves implementing strategies to Engage with the traffic, leads, and especially newly acquired customers and prospects.
These strategies involve optimizing email mailing lists and autoresponders, newsletters, SMS and other tools that fit the client’s niche.