Let's Talk About Content Marketing
It’s all about the creation and Exposure of relevant content that’s geared toward customer Acquisition and Engagement.
Content Marketing is creating and publishing highly optimized digital content. This relevant and helpful content is targetd to your audience with the goal of converting them into customers and sales. Here’s a key fact to know, 78% of your possible customers really prefer to see relevant Content from a business than advertisements.
Houston Content Marketing by the Business Advertising Professionals, specializes in producing the most effective Content Marketing used in our client’s digital strategies. Everything that you do online (and Offline) has to be written and optimized for maximum Exposure to Acquire traffic to build upon.
It's About Your Story
Every business, every customer, every lead all have their own story to tell. Content Marketing for your business is all about you and your business. It’s the best opportunity for you to tell the story of your brand in a way that people clearly see your business as unique.
Uniqueness Is A Key
Using optimized content can help differentiate your business from your competitors by telling your story “like it really is”. You will have the awesome opportunity to directly tell your audience what makes your business unique and better than your competitors.
Expose Your Brand
With Content Marketing, you can now “showcase” your brand on your website, Social Media and other marketing avenues. By Exposing your content at the right places, at the right time, you will begin building needed Trust among your followers and prospects.
At The Business Advertising Professionals, we have a team of professionals that are not only amazing copywriters, but are experts at writing digital content. We make sure our client’s content is properly formatted while getting straight to the point in a compelling way.
By implementing customized Houston Content Marketing strategies, we ensure your content is optimized for customer Acquisition and Engagement.
Our Content Marketing Process
The initial step for all clients is establishing exactly where they are in marketing their content, both online and offline. We need to see what has been done and worked, and what did not have much, if any success.
An extensive marketing analysis is completed and any opportunities are laid out for the client.
Using the latest tech tools, we create graphics, icons and text that fir the client’s color schemes and website flow. All content is optimized for internet use with a focus on speed and quality. This includes videos and graphics we create.
All content has the goal of acquiring customers that can be consistently Engaged with to build trust and loyalty.
This step involves the actual publish of the created content with the goal of Exposing your brand to multiple channels at the same time. This involves the use of Blog posts, Social Media, Webinars, videos, and other marketing avenues.
All content is published in ways that actively drives traffic to the client’s website (or door front). This includes optimized “Call-To-Action” buttons and links that are NOT spammy.
The whole idea of Content Marketing is to drive people to your main website or door front. Once they do land on your website or business, the content they now see is optimized to either getting a new customer or lead.
Customer Acquisition won’t happen if you DO NOT actually ASK them for what you want. Our strategies involve placing such call-to-actions in pivotal areas that leads will see and act upon.
Once the optimized content has effectively driven traffic, leads and customers, this step involves implementing strategies to Engage with the traffic, leads, and especially newly acquired customers and prospects.
These strategies involve optimizing email mailing lists and autoresponders, newsletters, SMS and other tools that fit the client’s niche.