CONTENT IS KING!
“Traditional marketing talks at people. Content Marketing Talks With Them.”
Doug Kessler
So, what’s your Content “saying” to your audience?
Content Marketing and Website Content Creation by The Business Advertising Professionals
The Business Advertising Professionals is among Houston’s top content marketing companies. We have over 15 years of experience creating and executing effective content marketing plans for businesses and entrepreneurs of all size.
There is no other way to say this – but content creation is one of the most critical aspects for any online (and offline) success. Your content is what really drives most of your online visibility. It’s the driving force of getting your audience to want more information while delivering as close as possible what the audience is expecting to see.
As an entrepreneur, business owner or website owner, the main purpose of content marketing – or digital marketing, is for you to create and present the best online information that your leads, audience and potential clients and customers are going to be interested in.
Here’s the thing, the digital content you create should not always be about generating sales right off the bat…
You need to start focusing on using content marketing on the other main ways to build your business. These areas include using content for email marketing to build email lists; getting attraction on social media to your specific and targeted pages, and adding links to help you improve your search engine results with specific links that are optimized using search engine optimization techniques.
Content Marketing is not just one advertising strategy…but comes in several different forms. No matter how you are using Content Marketing in your presentations – you need to use different approaches, styles and formats.
Check out our short ecourse and guide about Content Marketing and why no one is looking at your content.
As an entrepreneur, business owner or website owner, the main purpose of content marketing – or digital marketing, is for you to create and present the best online information that your leads, audience and potential clients and customers are going to be interested in.
Here’s the thing, the digital content you create should not always be about generating sales right off the bat…
You need to start focusing on using content marketing on the other main ways to build your business. These areas include using content for email marketing to build email lists; getting attraction on social media to your specific and targeted pages, and adding links to help you improve your search engine results with specific links that are optimized using search engine optimization techniques.
Are You Struggling With Content Marketing?
What Exactly Is Content Marketing All about?
Content Marketing, or Content Creation – is the process of generating relevant topic ideas that will peak your audiences desire to read your materials.
According to Wikipedia,
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
Content will drive your conversions big time.
According to the Aberdeen Group, brands using content marketing in their online information are seeing conversion rates greater than six times higher than brands that are not engaging in any type pf content marketing.
Buyers will trust a brand much more – when they are using effective content
Almost 95% of B2B (business to business) and service companies, who believe your content is trustworthy – use such content when evaluating companies and the services provided. (DemandGen)
Content marketing begins to generate and build that needed good will and trust between you and your audience. Your audience gets to know you – and you get to know them.
While building that needed trust through content marketing – your customers, leads and audience will start developing their thoughts and opinions about you and your business.
Keep this in mind, the more value and solutions you provide in your content – the more inclined your audience will “listen” to you and begin to purchase from you or what you recommend.
Speak with us to learn more.
