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Content Marketing

Content Marketing Tips for Small Business Owners and Entrepreneurs

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating …

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Why Content Marketing is Going to Be Hot in a Post – COVID World

The outbreak of COVID-19 has affected almost every aspect of our lives. As the number of affected people continues to increase worldwide, most businesses expect a significant change in the market, more specifically, in customer behavior. Quite naturally, businesses will need a more effective marketing strategy if they want to succeed once the pandemic is …

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How to avoid getting hit by the next Google Algorithm Update

A Google Algorithm Update recently affected thousands of websites. There were significant changes to these sites traffic and search engine results. Just like with most google algorithm updates, some sites do better, while other site see huge decreases in their SERPS (Search Engine Result Pages).  It’s almost hit or miss for websites, and their ongoing …

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