Merry Christmas

Merry Christmas To All!

Google Penguin update, pay attention

Google’s “Penguin” update has affected numerous sites, with one major focus in mind – sites should have real and relevant content related to what the user is actually searching for.

Key point to avoid getting slapped by Google:

Make sure your site Meets or Exceeds Google’s Quality Guidelines!”

Google’s Webmaster Guidelines, has a tremendous amount of information that can help your site not get slapped, banned or removed from the Google search results.

Many website entrepreneurs, some SEO consultants and others have started using all types of software and programs to try to beat Google and get to that coveted top spot.

Don’t do it….

If you are tempted to use things like hidden text or hidden linkscloaking or sneaky redirects“doorway” pages created just for search engines, and other tactics, avoid them at all cost.

Review your sites and remove all references to any such programs and strategies and just add relevant information to your website.

Stay tuned to our blog for more information.

 

 

Mobile Marketing is surpassing the main advertising methods

Mobile Marketing is now poised to surpass the main advertising vehicles and methods including email, direct mail, coupons and others.

Consumers are now turning to their mobile devices more often to make everyday purchasing decisions. Not only because it is convenient to do so, but also because people are learning to use their smartphones beyond simple text messaging. Most people have their phones within arm’s length every hour of the day, and some would definitely feel lost without it.

Business owners that do take advantage of mobile marketing are capitalizing on some critical marketing strategies including:

  • Creates an immediate response by the consumer
  • Allows the business owner to have a more personalized customer management system
  • Provides clear and definitive tracking and list building
  • Allows a business owner to target select customers and prospects at any desired time

There are almost 5 billion mobile users globally and growing at an incredible rate everyday!

For details on getting started with mobile marketing and to get a no cost analysis of your business, click here

3 Easy Ways To Get More Website Visitors

The problem really lies in your strategy and the things that you post about. Is it worth reading? Is it something that people will click on if they read it on Facebook? Will they be happy that they read that article?

1. Create Good Content

If you want more visitors, you will need to focus on being to bring them back.

There is nothing worse then having a thousand visitors and then never having them come back.

Creating good content will make sure that your visitors will come back for more. This is a better thing to focus on as long term success should be the goal.

2. Network

When you are able to network with other people on the internet, you will realize just how easy it is to actually get visitors.

When you have a circle of friends on the internet, they will often help to promote your posts and thus creating more traffic towards your site.

3. Social Media and Sharing

You will need to share your website to as many people as possible. Whether it is Facebook, Twitter, or any social network out there, you will simply need to have people see your website.

Though not everyone will click on the site, it is a good way to at least get a few hits. The more you share, the better chance of having someone stumble upon your website.

If you are serious about being able to get more website visitors, you will surely need to take these things into consideration and to understand that it is not that tough to get visitors going to your website on a daily basis.

Do Small Businesses Need Websites?

The internet is one of the most effective marketing tools available for business owners, having the capability of reaching far more people than any “offline” media – such as flyers, brochures, mailings, etc.

In addition, websites partnered with Social Media, create a powerful marketing platform to not only get your brand out, but to communicate one on one with your prospects, suppliers and more.

Should a business owner create a website with Social Media by himself…

It all depends on your skills, if you have the ability to produce a site that looks good, then go ahead, it will save you money and will work wonders as a marketing tool. However if your skills are limited or non-existant then we’d say no.

We recommend that business owners Hire a professional web designer to complete and manage the project for you.

The internet is changing andhaving a nice and pretty website does no good for a business if no one can even find the website.

Keep in mind that there are several important areas of the website design and content that needs to have a priority:

1. Company Information
2. Contact Information
3. Professional Logo and Brand Identification
4. Terms and Conditions and Privacy Policies
5. Testimonials from customers
6. Images and videos that are properly tagged and identified

For more information about getting a website for your business or even updated or optimizing your current website – visit us at http://bizadpros.com